2025 Marketing RAP - Quarter 2
Elevate your marketing efforts and connect with industry leaders.
BankSouth Lake Oconee Branch
6340 Lake Oconee ParkwaySuite 101
Greensboro, GA 30642
United States
Revolutionize Your Marketing Strategy at CBA’s Marketing RAP!
Are you ready to take your bank’s marketing to the next level? Join us for an unparalleled opportunity to connect, collaborate, and supercharge your marketing efforts at CBA’s Attendee-Led Marketing Roundtable!
Brand Voice: The crucial importance of brand identity & messaging

Agora Eversole
Impact your bottom line and your brand by addressing this better from exactly where you stand today going forward. Brand Voice refers to the unique personality and consistent expression of a brand, encompassing the words, tone, and style used in its communications. It's how a community bank presents itself to the public and is perceived by its audience. Conveyance of a coherent identity that resonates with your target audience is crucial. Whether your bank is single-location or is multi-billion in assets, developing a clear and effective brand voice is crucial for standing out and connecting with customers on a deeper level. This session will help you to do just that.
Banking on Success: Mastering Digital Marketing for Community Banks

Regional
Marketing Manager
365 Degree
Total Marketing

Marketing Strategist
365 Degree
Total Marketing
Digital marketing is changing the game for community banks, and staying ahead of emerging digital marketing trends is key! In this session with 365 Degree Total Marketing, we’ll break down the latest strategies, making Google Analytics your secret weapon to managing online reviews like a pro and running paid ads that actually deliver results. We’ll also dive into how to connect with Spanish-speaking audiences and why inclusivity matters. Whether you’re looking to generate more leads, build a stronger online presence, or just get better results from your marketing efforts, this presentation is packed with actionable insights to can use right away.
Why You Should Attend:
- Interactive Discussions: Dive into dynamic conversations covering everything from brand positioning and digital strategies to community outreach. Share your experiences and learn from peers tackling the same challenges.
- Tailored Insights: Gain insider knowledge on community bank marketing trends, strategies, and real-world success stories from top industry pros.
- Networking Extravaganza: Build meaningful connections with like-minded professionals, spark new collaborations, and expand your network during engaging sessions.
- Exclusive Access: Join an elite group of marketing leaders committed to elevating their strategies and making a real impact.
Don’t miss this chance to collaborate with industry peers, find practical solutions for today’s marketing challenges, and leave inspired with fresh ideas. Get ready to transform your marketing game!
Price | |
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CBA Member
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$100.00 |
Price | |
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Prospective Member
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$125.00 |
Price | |
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Sponsor
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$1,500.00 |
Agenda
May 6 | |
9:30 AM - 10:00 AM | Registration |
10:00 AM - 10:30 AM | Icebreaker and Discussion Kick off the day with a high-energy ice-breaker led by our CBA Marketing Co-Chairs, where attendees will have the chance to connect and choose the topics we'll focus on. |
10:30 AM - 11:15 AM | "Optimizing Digital Marketing & Websites: High-Value Best Practices and Campaign Applications for Banks of All Sizes" - Chris Bates, Agora Eversole In today’s digital landscape, a strong online presence is vital for banks of all sizes to engage customers and stay competitive. This session explores high-impact digital marketing strategies—from targeted campaigns to using data analytics for better ROI. We’ll also discuss best practices for optimizing bank websites. Learn how to align your marketing and website efforts to drive traffic, enhance customer experience, and fuel long-term growth. |
11:15 AM - 12:00 PM | Harnessing AI for Smarter Community Bank Marketing: Strategies to Drive Engagement and Growth |
12:00 PM - 1:00 PM | Sponsored Lunch Sponsored by Agora Eversole |
1:00 PM - 1:30 PM | Additional time with presenters if needed Otherwise Open Discussion time |
1:30 PM - 3:00 PM | Let's Talk - Roundtable Discussion Anything we haven't discussed yet? Now is your chance to ask any remaining questions and provide feedback for things you'd like to discuss at the next Marketing Roundtable. |
For More Information:

WHO SHOULD ATTEND?
- Marketing Directors and Managers
- Community Bank Executives
- Branding and Communications Specialists
- Customer Engagement Professionals
THANK YOU TO OUR SPONSOR: