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2024 Marketing Roundtable - Quarter 3

2024 Marketing Roundtable - Quarter 3

In Person

Tuesday, September 17, 2024
10:00 AM - 3:00 PM (EDT)

Are you ready to revolutionize your marketing game? Join us for an unparalleled opportunity to connect, collaborate, and supercharge your marketing efforts at our attendee lead Marketing Roundtable!

Q3 Presentation: How to Define & Share your Story & Customer Promise 
When consumers have multiple banking options, how do you stand out? If your banking services and rates are similar to your competitors, what sets you apart?  

In this marketing roundtable, Matthew Michael and Matt Evans from M&R Marketing will demonstrate how defining your customer story and promise is the key to standing out in a crowded market. We will then share a clear process for identifying what makes you unique and dive into strategic tactics for sharing it via social media marketing, email marketing, videography, traditional advertising, and more. 

Planned Marketing Takeaways: 

  • A clear process for identifying what makes your bank unique
  • Proven tactics to capture customer attention and improve market saturation 
  • Q &A time 

Why Attend?

  • Tailored Insights: Acquire specialized insights into community banking marketing trends, strategies, and success stories directly from seasoned professionals in the field. 
  • Networking Extravaganza: Connect with like-minded professionals, forge new partnerships, and expand your network during interactive sessions and engaging activities.
  •  Interactive Discussions: Participate in lively discussions on topics ranging from brand positioning and digital marketing to community outreach, ensuring a comprehensive understanding of the evolving market. Share your experiences, and learn from the successes and challenges of your peers.
  • Exclusive Access: Be part of an exclusive group of attendees who are serious about taking their marketing strategies to the next level.

Agenda

September 17
9:30 AM - 10:00 AM Registration
10:00 AM - 10:30 AM Icebreaker & Discussion Kick off the day with a high-energy ice-breaker led by our CBA Marketing Co-Chairs, where attendees will have the chance to connect and choose the topics we'll focus on.
10:30 AM - 11:15 AM Presentation from M&R Marketing Group How to Define & Share your Story & Customer Promise 
11:15 AM - 12:00 PM Open Discussion Further discussion with your peers on the topics of the day.
12:00 PM - 1:00 PM Sponsored Lunch Sponsor M & R Marketing Group
1:00 PM - 3:00 PM Let's Talk Anything we haven't discussed yet? Now is your chance to ask any remaining questions and provide feedback for things you'd like to discuss at the next Marketing Roundtable.
THANKS TO OUR SPONSOR

https://www.mandr-group.com

About M & R Marketing:

M&R Marketing is a full-service agency based in Macon, GA. Founded in 2008, M&R’s in-house team includes web developers, designers, digital strategists, copywriters, and marketers. 

SPEAKERS
Matthew Michael
Matt Evans

This roundtable will be led by Matthew Michael and Matt Evans. Matthew is M&R’s co-founder and has over 20 years’ experience in marketing. Matthew is also an Adjunct Professor of Marketing at Mercer University.

Matt Evans has served as a Business Development Manager at M&R for 6+ years and works closely with multiple clients in the financial sector. 

Credits Price
CBA Member
$100.00
Prospective Member
$150.00

For More Information:

Cassie Cornell
Cassie Cornell
Assistant Vice President Community Bankers Association of Georgia 7705410378

Who Should Attend?

  • Marketing Directors and Managers
  • Community Bank Executives
  • Branding and Communications Specialists
  • Customer Engagement Professionals

Sponsored By: