2024 – Another Year of Service

The holiday season is in full swing, offering a wonderful opportunity to spend quality time with cherished friends and family. It is also a time for reflection—looking back at the accomplishments of the year. For Georgia’s community banking industry, there have been many to celebrate.

When we think about achievements in banking, the discussion often focuses on performance metrics, peer comparisons, and budget goals. In this regard, Georgia’s community banking industry has exceeded all expectations. This is particularly remarkable given the significant challenges posed by interest rate fluctuations and the heavy regulatory burden. However, the sector's outstanding financial performance tells only part of the story.

If you’re a regular reader of CBA’s weekly digital newsletter, you’re likely familiar with our  "Peachy Posts" section, published every Wednesday. This section captures the true essence of success: service.

Throughout the year, Peachy Posts have showcased inspiring stories of community banks giving back to their local communities—not only through financial contributions but also through the gift of time and personal involvement. For Georgia’s community banks, this spirit of community service is deeply ingrained in their identity, reflecting the generous nature of the holiday season year-round.

Beyond providing vital banking services, it is this unwavering commitment to giving that, in my view, makes community banking truly special and unique.

On behalf of your CBA team—Lori, Lindsay, Becky, Connie, Ellen, Gwen, and me—it is our privilege to serve you. Wishing you all the very best this holiday season!

Respectfully,
John