Growing the Community Bank Brand - Meet CBA Marketing Committee Co-Chairs

Showcasing the community bank difference is a top priority for two CBA members.  Meet Deesha Hagwood, Vice President/Marketing at Oconee State Bank, Watkinsville, and Sarah Beth McMillan, Marketing/Social Media Specialist, Queensborough National Bank & Trust Co., Louisville, Co-Chairs of CBA’s Marketing Committee.

“As marketers, our work inspires feelings in people every single day and there is nothing that sparks my joy more.  I am honored and excited to serve CBA’s Marketing Committee in this role,” stated Deesha. “A quote by Maya Angelou has always been close to my marketing heart …. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Community bank marketing has evolved over the years. Sarah Beth shares one of her favorites sayings: “A modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.”

Join Deesha and Sarah Beth at CBA’s Q1 Marketing Roundtable, January 25, 2024, at Oconee State Bank in Watkinsville.  Register for an unparalleled opportunity to connect, collaborate, and supercharge your marketing efforts at our attendee lead Marketing Roundtable.  Connect with like-minded professionals, forge new partnerships, and expand your network during interactive sessions and engaging activities.

Click here to learn more and register.  For more information on CBA’s Marketing Committee, contact Cassie Cornell at CBA.