Winning Across Generations: Strategies to Attract & Engage Customers in a Competitive Financial Land

Join your peers at CBA's Marketing Roundtable on February 20th and hear from Janine Ciranni from Vericast on: “Winning Across Generations: Attract & Engage Customers in a Competitive Financial Landscape." 

The financial services industry is unique.  Highly emotional, high purchase decisions that consumers don’t make often, but when they do financial institutions have a tremendous opportunity to capture new customers and grow long-term relationships.  Competition is as fierce as ever – banks are not only competing with one another and credit unions, but now we have Fintech firms to compete with.  Financial Institutions need to lead with forwa

rd-thinking strategies to attract new customers across generations.

We’ll discuss the research Vericast conducts to understand what attracts different generations to a financial institution.  Knowing the types of banking offers that resonate with each age group and aligning them with an institution’s established brand is a cornerstone for developing impactful marketing campaigns. We’ll also examine how receptive different generations are to various marketing approaches, emphasizing the importance of a strategic omnichannel approach.    

Join us for the Marketing Roundtable, where you'll connect, collaborate, and discover powerful marketing insights tailored to community banks! Learn more and register!